A live, 4 module, online masterclass, designed to serve you and your business for a lifetime.
Buy NowWhy Manifestos Matter
Come and learn how to write a kick-ass personal or business Manifesto with The DO Lectures.
Coached by DO Creative Director Mike Coulter, this unique, live, online, 4 module sprint masterclass will serve you and your business for a lifetime.
A super-useful, ever-present roadmap for you, and your brand.
Why Manifestos Matter:
Some people often think of a Manifesto as a kind of business ‘TO DO’ List.
But we think it’s a better idea to frame your Manifesto as a ‘TO BE’ List.
Giving you direction and insight just when you need it most.
The DO Lectures have always been great advocates and fans of the power of the Manifesto, as an essential and reliable tool for anybody interested in clarity, purpose, quick decision-making, self-expression and creativity.
(And that's just for starters.)
Indeed some of the most successful individuals and companies on the planet, continually demonstrate why manifestos matter:
From Phil Knight and Nike, to Steve Jobs
Austin Kleon to Seth Godin
Jessica Walsh to Jen Sincero
David Ogilvy to Dieter Rams
Janet Champ to Bernardine Evaristo
Anthony Burrill to James Victore
Pharrell Williams to David Hieatt
(You don't often see those last two names in the same sentence.)
Need more examples?
Okay:
If you think about it, almost every one of the 20-minute talks from the hundreds of speakers on stage at The DO Lectures every year are pretty much personal manifestos writ large.
These people, our people, are the world experts in manifestos.
Providing us with over 15 years of expertise and research in sharing that skill with the world.
Now it's time to share the power of the manifesto with you, via this 4 module masterclass live on Zoom, with the first 2 hour lesson being delivered 4.00–6.00pm on Thursday 11th July.
Followed by the next 3 high-impact lessons, again from 4.00–6.00pm on Friday 12th, picking up again on Thursday 18th again at 4.00pm and bringing everything to a successful conclusion at the same time 4.00pm–6.00pm on Friday 19th July.
(BTW: Don’t worry if you can’t make all the live sessions, every module will be recorded and made available to you soon after.)
Call it a mission, masterplan, personal or profession GPS, roadmap or calling; a written manifesto has been the gold standard for successful businesses and indeed successful individuals, entrepreneurs, founders and freelancers forever.
What will this short-haul sprint look like in a bit more detail?
You'll get a thorough, in-depth training in the following modules:
- WHY MANIFESTOS MATTER
- WHAT MAKES A GREAT MANIFESTO?
- HOW TO WRITE A GREAT MANIFESTO
- HOW TO LIVE YOUR MANIFESTO
Plus plenty of innovative hands-on exercises, a thorough understanding of the psychology of the subject, deep encouragement to share and engage with your fellow masterclass attendees, and naturally plenty of Q&A.
We'll cover everything from getting that much needed clarity, to aligning your behaviours, writing a manifesto from scratch, to promoting it, and more, we'll even explore: 'How Not To Write A Manifesto'.
We'll also help you decide precisely the kind of manifesto you need. Personal or Professional? (A bit of both is often the way.) Public or Private? We'll explore the very best solution for you throughout our time together.
What’s more, post workshop, 3 weeks after, and 3 months after, we’ve scheduled a couple of free ‘Ask Mike Anything’ Zooms as your Manifesto journey unfolds.
This will also be a great opportunity socially for every attendee to stay in touch, get together regularly online, and share our stories going forward.
At the end of the 4 day sprint you'll not only have a thorough understanding of what makes a great manifesto and how to write your own, (natch), but also we're going to make a crazy-great claim here:
If we do our job right on the day, and we think we will, you'll leave as a potential world expert in writing kick-ass manifestos.
Really.
A new professional skill/new product, many of you who are consultants, coaches and service companies can then go and offer as a new revenue generator for your own business.
Don't worry, we won't ask for commission ;~} we'll just be happy and flattered that you consider The Do Manifesto Method is that good.
Testimonials
Incidentally don't just take our word for it, we beta tested the work at a live one-day course in London a couple of months ago: Here's what the attendees said:
About your coaches;
Mike Coulter
Mike is an award-winning advertising copywriter.
In 2016 he was hired by David at The Do Lectures, as Creative Director on the hugely influential ‘Side Projects Report'.
At the time, Mike was the only Creative Director in the world, trained by legendary Stanford University Professor BJ Fogg PhD, in both the Tiny Habits® Method of behaviour change, and the models and methods of Behaviour Design, the secret sauce applied by some of the most successful companies in Silicon Valley.
(Skills he also shared btw, as Entrepreneur in Residence, with the students at ‘LaunchPad’, Falmouth University’s Start-Up School.)
Recognised more than once or twice by D&AD for his copywriting abilities, Mike has also sat on their prestigious Annual’s Copy Jury.
An avid cyclist, bodysurfer and ex-Ironman Triathlon Finisher, Mike knows first-hand how creatively re-designing our behaviour can take any of us a long, long way.
To further support you, we'll supply you with an awesome 100 pp Workbook and Cheatsheets, before you start.
Both in pdf format but also if you prefer, (and we strongly hope you do), a beautiful printed version, we'll mail out to you before the course starts.
In fact we'll send it to you as soon as you book your spot.
Call it a mission, masterplan, personal or professional GPS, or calling; a written manifesto has been the gold standard for successful businesses and indeed successful individuals, entrepreneurs, founders and freelancers forever.
We hope this 4 day, 4 module course is going to be epic. Mike is going to do his damnedest to make sure it is.
